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The maverick thinking and commitment to high standards are the cornerstones of the brand today, which is why Aspall wanted the ultimate draft tower to represent their premium brand.


preliminary design

We took inspiration from Aspall itself - the Hall, the village, the cyder house and the beautiful agricultural land of Suffolk. The shape of the new draft beer tower became elegant and organic, taking inspiration from natural shapes and forms. The intricate detail of the branding and font handle are a nod to Aspall Georgian roots.

The premium silver finish over the stainless steel case has always felt right, and through photo real visualisation we added a complementary gold base, bringing the pure cyder colour into play. Illuminated branding on the side of the beer font completed the vision, making the Aspall name stand out wherever it was placed.

The Result

The finished product catch the eye of any consumer and creates a new drinking experience when ordering an Aspall beer from one the new draft beer towers designed by Angram.
Customers feel the history, heritage and premium quality of the Aspall brand.

Read about the new design project for the Belhaven's beer tap tower by Angram, one of the most creative experiences for the Celli UK team. The new beer tap tower for Belhaven Best and Best Extra Cold was designed alongside Belhaven's marketing team. Working in close partnership we were able to marry a clear and focused design intent with a manufacturing route that met both the creative and commercial brief.