The design intent was challenging simply because the unit is so simple. The iconic pillar form whilst simple has details applied to it that elevate it from a pillar to a recognisable mnemonic for the Carlsberg Brands Globally
Delivering the required finish – white quartz/stone was a major part of the font development. The request for real stone was out of scope due to cost but the desire for the look and 'feel' of stone was paramount to the designers vision
Through a close working relationship with the Carlsberg AS Brand team and Taxi, the Design Agency, the Celli Group were able to bring to life the vision for the Carlsberg Brand globally.