The new hand pumps are on a raised plinth engraved with Fuller's well-known motto, 'Brewed by the side of the Thames'. Each handle is engraved with the Fuller's cartouche, and the bespoke pump clip holder allows each brand to stand out.
The Lo-line T-Bar would be used on a wide range of bars for a wide range of beers, so flexibility was key. There are 2 hand pump styles available within Fuller's bespoke design. We used the proven Angram modular approach for the multi-dispense Lo-line T-Bar.
They were soon rolled out across the Fuller's estate, proving hugely successful with customers and bar staff alike.
Our design process for Fuller's was heavily influenced by London, and by the Griffin brewery itself. Instantly recognisable is the unique helix handle - an echo of the brewery chimney that stands above the London landscape.
We recognised two key messages - the Griffin cartouche, and Fuller's tagline of 'Brewed Beside the Thames'. These are finished in embossed brass badges, adding a premium look with a nod to industrial heritage. The engraved plinth retains an elegant, traditional feel - the foundation of the new, rebranded London Pride.
The Fuller's beer engine is a true icon on the bar, instantly recognisable as unique to their brand. With elements available in kit form, we made it easy to fit to existing bar furniture in the on-trade, and clips can be changed to promote the whole Fuller's range. It's a permanent, ownable position for Fuller's to celebrate their much-loved portfolio of beers.
As Fuller's relaunched London Pride, we were approached to create a new font for their own estate and worldwide export market. It had to be instantly recognisable to the consumer in the off-trade, a perfect platform for the rebrand yet allowing their other beer brands to be fitted.
We wanted to help to tell the stories that exist within the brewery, celebrate its rich history, and encapsulate everything that's unique about the brand.
The Fuller's font is a true icon on the bar, instantly recognisable as unique to their brand. This has proven highly successful within the export market and has become the Fuller's premium font. This design execution focuses on marrying the history of the Fullers Brand as well as the heritage of the location – reflecting in the Thames oxbow in the physical form. The combination creates a truly iconic piece of Branding for Fullers