Angram Ltd, company of Celli UK, is fortunate to work with Fuller's and many of the world's leading brewers all around the world; often helping to launch new brands into local and niche markets where the company's experience and ability to deliver low quantity bespoke solutions provides a real advantage.
Working with the Fuller's brand team, the design team of Angram Ltd delivered a new set of hand pull beer pumps that reinforce the beer's unshakable commitment to heritage and superior brewing. The brief called for reliable and scalable manufacturing solutions that delivered a premium brand aesthetic. Angram's team ability to leverage cutting-edge product development and engineering with innovative manufacturing processes enabled it to deliver precisely what was required.
Angram is an international leader in designing and manufacturing dispensing solutions, such as the new Fullers draft beer faucet. The task of pouring the perfect pint of Fuller beer is this type of faucet, which perfectly controls the flow of beer and the carbonation level of the beer dispensed.
The new hand pull beer pumps by Angram for Fuller's draft beer are on a raised plinth engraved with Fuller's well-known motto, 'Brewed by the side of the Thames'. Each handle is engraved with the Fuller's cartouche, and the bespoke pump clip holder allows each brand to stand out.
The Fuller's draft beer faucet is the perfect solution for the best control of the beer flow and the carbonation level of the beer dispensed. Always good quality beer dispensing guaranteed. It was soon rolled out across the Fuller's estate, proving hugely successful with customers and bar staff alike. Angram has been privileged to work with Fuller's, producing a range of tap handles and bespoke fonts. This latest development articulates and expresses the essence of the brand and its values in a way that's both design-effective and cost-effective.
A truly exciting project to work on; Angram was delighted to play a leading role in realising the design and helping to make Fuller's vision a reality. Beverage and beer brands need to stand out, and a bespoke design for a draft tower, a hand pull beer pump, a draft beer faucet or a beer tap tower will always draw attention in any crowded retail space. Our goal is to make easy for our brand customers to differentiate their brands from the competition, to reflect their values, and influence the way they are perceived during beer consumption. All of this, through creative projects to make a sophisticated and modern beer tap tower, beer faucet or cask ale pump. With all the competition in the beverage sector, draft beer bespoke designs provide that added value that customers cherish so much and benefit from.
Also discover the case study of the new Fuller's beer font design by Angram. As Fuller's relaunched London Pride, our design team was approached to create a new font for their own estate and worldwide export market. It had to be instantly recognisable to the consumer in the off-trade, a perfect platform for the rebrand yet allowing their other beer brands to be fitted. Customized solutions for the most authentic draught beer experience. Angram also developed a new design for the Fuller's hand pull beer pump and Angram beer engine, check the case study about it.
Complete your draft beer dispenser with beer tap, hand pump, font, handles and more. Find out the high quality of Angram's beer equipment and beer engine for the most authentic draught experience.