We took our cues from the brewing process, specifically the traditional copper fermenting vessels used in Greene King's brewhouse.
The base of the new craft font has recognisable details like brass bolts and engraving, all of which reflect this traditional brewing equipment.
The tap handle adds to the crafted feel, individually made in wood and branded with the Greene King logo.
This focused Brand proposition allows consumers to see immediately the depth of the range and choose which beer to try next.
The new craft font has been hugely successful for Greene King, enhancing the customer experience from the moment they walk into a pub and see Greene King's range on the bar.