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THE VISION

On the launch of their new lager and aged oak beer, they approached Angram to design and develop a unique beer faucet, incorporating the story of aged oak beer. The new font should reflect the rewarding experience of this new Helles-style lager and the heritage of their beer.

HOW WE DID IT

The Heritage

We took our design cues from the industrial heritage of Edinburgh, where Innis and Gunn are based. A long history of engineering and high architecture makes the city what it is today, and this is reflected in the uncompromising design details that are the bedrock of the design.

Here Angram built on the industrial heritage by machining the details into the font body, not only did this reinforce the industrial heritage of the location and the brand it allowed the team to be change the embossed details simply by new machining processes.

The Result

As a contrast to the modern steel finish, the long middle section was replaced with oak, a nod to the aged oak beer customers know so well. The result is a traditional yet modern, precise yet organic font, where old and new are combined harmoniously as a whole. It's fair to say these fonts stand out on any bar.