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A HANDCRAFTED AMERICAN LAGER

A Handcrafted American Lager. Britain’s oldest brewer, Shepherd Neame, approached us to create a bespoke draft beer faucet for the UK launch of their new licensed beer - Samuel Adams Boston Lager.

HOW WE DID IT

preliminary design

When it came to design, we took our cues from a bespoke Samuel Adams tap handle provided by the customer. Made of wood with a copper scroll, we mimicked this look throughout the unit, choosing a cylindrical font with a wooden core wrapped in antique bronze, riveted scrolling.

The aged patina evokes turn of the century saloons, carrying though the beer's Boston heritage.

The Result

The Samuel Adams logo and branding has pride of place in a fully-illuminated 3-part pod. Finished in silver, it lifts the design of this unique font. With the help of Shepherd Neame, we were able to take this design from first concept to full production in just 10 weeks.

sightglass: TAKE A DRINK WITH YOUR EYES

ANGRAM, WHO SPECIALISES IN BESPOKE AND CUSTOMISED BEER ENGINES AND TOWERS, IS COMMITTED TO ENSURING THIS AMAZING VARIETY OF BREWS ARE PRESENTED AND DISPENSED IN THE BEST WAY POSSIBLE, SO THAT CONSUMERS GET TO EXPERIENCE THEM JUST AS THE PRODUCER INTENDED. AND IT’S THANKS TO THIS COMMITMENT, AS WELL AS ANGRAM AND CELLI GROUP’S EXPERIENCE AND SKILLS, THAT THE NEW SIGHTGLASS TOWER HAS BEEN CREATED.

HOW WE DID IT

the vision

The range of beers available today has never been greater, and all of the different styles, flavours, alcohol contents and fermentation methods have given rise to a vast array of different colours: blonde, red, dark, amber, brown, white and many more besides. With an eye-catching glass chamber that sits proudly at its top, the new SightGlass tower allows consumers to drink in all of a beer’s beauty, vibrancy and colour – before a droplet has been poured.

With its clean lines and quality construction, the SightGlass effortlessly combines modern industrial aesthetics with traditional styling, which is why it’s the preferred choice of many fashionable pubs and bars.

The Result

The tower is available in chrome and gold variants, and provides real impact and glamour on the bar. With SightGlass, a new solution for all bars and beers, seeing is most definitely believing.