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THE BRAND

Belhaven Best was launched in 1991 and pioneered a new form of beer drinking in Scotland. Known as a pint for all occasions, it’s a creamy, honey-coloured brew - a perfectly balanced beer. As Scotland’s number one ale, we were approached to design a new beer tap tower that made sure it remained the drink of choice for pub-goers everywhere.

HOW WE DID IT

preliminary design

The new beer tap tower for Belhaven Best and Best Extra Cold was designed alongside Belhaven's marketing team. We kept their industrial heritage in mind with a black matte stainless steel finish. Working in close partnership we were able to marry a clear and focused design intent with a manufacturing route that met both the creative and commercial brief.

Our comprehensive vertically integrated supply chain partnerships allowed the Celli UK design team to focus on the delivery of a detailed aesthetic design, based on a powerful design philosophy: “it is more than clever design thinking”.

The Result

Subtle and balanced, just like beer, the unique shape and height of this beer tap tower makes it stand out on the bar counter.
An exclusive design for an exclusive draft beer. Angram's team delivered a 3-dimensional mnemonic design for Belhaven, which harnessed the colour and graphical palette and delivered a bespoke and timeless proposition.

Also read the case study about the new design project for the Aspall Suffolk cider's draft tower by Angram, one of the most exclusive experiences for the Celli UK team. The finished product catch the eye of any consumer and creates a new drinking experience when ordering an Aspall beer from one the new draft beer towers designed by Angram. Customers feel the history, heritage and premium quality of the Aspall brand.
Complete your draft beer dispenser with beer tap, hand pump, font, handles and more. Find out the high quality of Angram's beer equipment and beer engine for the most authentic draught experience.