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FULLER'S GUARDIAN RANGE

WITH ALMOST 400 PUBS AROUND LONDON AND THE SOUTHEAST, FULLER'S ARE KNOWN FOR CARRYING THE VERY BEST IN FINE ALES AND BEERS. WE WERE APPROACHED TO DESIGN AND DEVELOP A NEW RANGE OF HANDPUMPS AND LO-LINE T-BAR TO BE ROLLED OUT ACROSS THE ESTATE, ENHANCING ALL THE BRANDS THEY SERVE ON THE BAR.

HOW WE DID IT

preliminary design

The new hand pull beer pumps are on a raised plinth engraved with Fuller's well-known motto, 'Brewed by the side of the Thames'. Each handle is engraved with the Fuller's cartouche, and the bespoke pump clip holder allows each brand to stand out.

The Lo-line T-Bar would be used on a wide range of bars for a wide range of beers, so flexibility was key. There are 2 hand beer pump styles available within Fuller's bespoke design. We used the proven Angram modular approach for the multi-dispense Lo-line T-Bar.

The Result

They were soon rolled out across the Fuller's estate, proving hugely successful with customers and bar staff alike.

Also discover the case study of the new Fuller's beer font design by Angram. As Fuller's relaunched London Pride, our design team was approached to create a new font for their own estate and worldwide export market. It had to be instantly recognisable to the consumer in the off-trade, a perfect platform for the rebrand yet allowing their other beer brands to be fitted. Customized solutions for the most authentic draught beer experience. Angram also developed a new design for the Fuller's hand pull beer pump and beer engine, check the case study about it.
Complete your draft beer dispenser with beer tap, hand pump, font, handles and more. Find out the high quality of Angram's beer equipment and beer engine for the most authentic draught experience.