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FULLER'S LANDMARK

WE WANTED TO HELP TO TELL THE STORIES THAT EXIST WITHIN THE FULLERS BREWERY, CELEBRATE ITS RICH HISTORY AND ENCAPSULATE EVERYTHING THAT'S UNIQUE ABOUT THE BRAND. AS AN ESTABLISHED LOCAL LANDMARK, THE HAND PULL BEER PUMP HAD TO BE AS ICONIC AS THE BREWERY.

HOW WE DID IT

preliminary design

Angram design, develop and deliver better brand experiences, helping beer brands raising awareness, developing and creating difference. This philosophy is reflected in their products and in the experience and know-how that comes from being the world's longest manufacturer of beer dispensing fonts and one of the largest producers of any kind of beer tap, tap marker, draft tower, hand beer pump and custom beer tap handles.

Great design is a core part of any brand strategy and will enhance the performance of any brand in any marketplace. This is especially true within the competitive world of beer dispense. Effective hand pull beer pump or beer font design is vital when it comes to brand image and performance, as most purchase decisions are based on what the consumer sees, and the emotions stimulated; especially when choosing between multiple brands. Our job is to deliver bespoke designs that speak to consumers, influence perception, define the brand and give it its competitive edge.
Mastering the art of branding and design aesthetics is no simple task and requires that the team follows a clear design and development strategy. We must strike the right balance between creative, technical engineering, procurement, assembly and operations, and this needs to be mirrored within the customer team too. This ensures momentum and focus are maintained and questions are addressed quickly, removing uncertainty as to what will be delivered and when.

The Fuller's beer faucet is the perfect solution for the best control of the beer flow and the carbonation level of the beer dispensed. Always good quality beer dispensing guaranteed.

Our design process for Fuller's was heavily influenced by London, and by the Griffin brewery itself. Instantly recognisable is the unique helix handle - an echo of the brewery chimney that stands above the London landscape.

We recognised two key messages - the Griffin cartouche, and Fuller's tagline of 'Brewed Beside the Thames'. These are finished in embossed brass badges, adding a premium look with a nod to industrial heritage. The engraved plinth retains an elegant, traditional feel - the foundation of the new, rebranded London Pride.

The Result

The Fuller's beer engine is a true icon on the bar, instantly recognisable as unique to their brand. With elements available in kit form, we made it easy to fit to existing bar furniture in the on-trade, and clips can be changed to promote the whole Fuller's range. It's a permanent, ownable position for Fuller's to celebrate their much-loved portfolio of beers.

Also discover the case study of the Fuller's draft beer faucet, hand pull pumps and Lo-line T-bar by Angram. The team was approached to design and develop a new range of handpumps and Lo-line T-bar to be rolled out across the estate, enhancing all the brands they serve on the bar. Angram also developed a new design for the new Fuller's beer font design, check the case study about it.

Celli UK's wide range of draft beer dispensing products, spare parts and accessories complete the draft beer dispenser to create an efficient, reliable and modern draught beer dispensing solution. Angram and the Celli Group offer all types of beer faucet, beer tap tower, cask ale pump, beer engine and more. Find out the high quality of Angram's draught equipment and Angram beer engine for the most authentic drinking experience.