Angram were approached again in 2013 to develop a new font for Black Sheep's Best Bitter.
Key to the definition and reinforcement of the Black Sheep proposition there was a requirement to develop a font proposition for the new keg version of Black Sheep Bitter.
This design execution built on the aesthetic of the Cask Beer Engine and redefined as a contemporary keg proposition.
The new keg font was rolled out across premium sites in the Black Sheep estate which proved to be highly successful.