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Yorkshire brewery Black Sheep approached Angram in 2009 to develop their new cask ale pump - ensuring their Best Bitter continues to stand out in pubs across the country. Other brewers followed in their footsteps with illuminating their brands.


preliminary design

Angram were approached again in 2013 to develop a new font for Black Sheep's Best Bitter.

The Result

Key to the definition and reinforcement of the Black Sheep proposition there was a requirement to develop a font proposition for the new keg version of Black Sheep Bitter.
This design execution built on the aesthetic of the Cask Beer Engine and redefined as a contemporary keg proposition.
The new keg font was rolled out across premium sites in the Black Sheep estate which proved to be highly successful.