We work alongside the most famous brands of beer dispensing to incorporate the concept for the overall project into the bar design, ensuring it not only meets the design brief but optimises the functionality of the space as well.
In the first stage of preliminary design a range of conceptual solutions that both achieve the requirements of the design brief and work within any constraints were presented. Assessing the different directions the design could take at this stage allowed to identify the preferred concept. This was then further developed using drawings, images and possibly 3D models which showed how the cask ale pump would look. Important information and knowledge were gathered by designers in this process.
Angram was approached in 2013 to develop a new cask ale pump for Black Sheep's Best Bitter. This hand pull beer pump was designed to serve high quality real ale in a perfect pint and to catch the eye of the consumer.
The internal structure of the beer tower is made of stainless steel and is designed to facilitate the beer flow without unnecessary splashback. The beer tap is able to cleverly control the pressure to dispense the ideal foam quantity and consistency.
We specialise in the design and manufacture of beer fonts in a wide range of configurations and finishes. We offer in-house designs and bespoke beer font design service for venues and brands seeking a unique solution.
Key to the definition and reinforcement of the Black Sheep proposition there was a requirement to develop a font proposition for the new keg version of Black Sheep Bitter.
This design execution built on the aesthetic of the Cask Beer Engine and redefined as a contemporary keg proposition.
The new keg font was rolled out across premium sites in the Black Sheep estate which proved to be highly successful. Designed specifically to stand out against more traditional presentations, the new draught beer font evokes an urban look and feel that fits perfectly with the lifestyle of its target consumer. The result is truly unique.
This was a truly exciting project to work on, and Angram was delighted to play a leading role in industrialising the design and helping to make Black Sheep's brand vision a reality. Brands need to stand out and a bespoke design for a draft tower, a hand pull beer pump or a draft beer faucet will always draw attention in a crowded retail space. Our goal is to make it as easy as possible for customers to differentiate their brands from the competition, to reflect their values, and influence the way they are perceived by consumers; this, through creative projects to make a sophisticated and modern beer tap tower, beer tap or cask ale pump. With all the competition that's out there, bespoke designs provide that added value that customers cherish so much and benefit from.
Whether cask, keg, bottled or canned, UK brewers are focussing on high quality natural ingredients, bolder and more complex flavours and artisan skill, creating new and exciting brews that offer consumers a different drinking experience. From pilsners and lagers to golden ales, pale ales, porters and stouts, these champions of beer are refreshing, revitalising and reinventing from coast to coast.
All bespoke projects by the Angram design team provide a perfect illustration of how it works collaboratively with clients and the benefits it delivers. Our engineers always take a fresh approach in solving the manufacturing challenges. They look at things from all angles, with the aim of making manufacturing more efficient, producing improved product quality and performance, and delivering on time and on budget.
Also read the case study about the new design project for Green King's custom beer tap handles by Angram, an exclusive experience for the Celli UK design team.
Complete your draft beer dispenser with beer tap, hand pump, font, handles and more. Find out the high quality of Angram's beer equipment and beer engine for the perfect draft experience.